Develop and implement online category strategies.
Identify potential suppliers based on criteria such as product quality, pricing, delivery terms, reliability and responsiveness.
Negotiating favorable commercial terms.
Analyzing the market and competition for similar products in its categories. This helps to establish a benchmark.
Market and competitive analysis: identifies trends, growth opportunities and threats for the product categories managed.
Understanding costs: Must have a clear understanding of the costs of purchasing from suppliers, operating costs (warehousing, transportation, etc.) and desired profit margin.
In collaboration with the sales, marketing and offline category management team will contribute to the optimization of online campaigns and promotions and the definition of the pricing strategy for each category (e.g. competitive pricing, premium pricing, launch promotional pricing)
Set initial pricing: Based on the analysis, costs and strategy, it will propose initial pricing for products in its categories.
Price monitoring and adjustment: After launch, will monitor sales performance and customer reaction to pricing and propose adjustments if necessary.
Analyze category performance and identify opportunities for growth.
Ensure an excellent online shopping experience for customers.